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Thursday, December 18, 2003
The 'legitimization' of blogs among large-firm lawyers Over at Network-Lawyers, Jerry Lawson posts a comment about the legitimization of blogs, noting that the most recent issue of inbox, the newsletter of Jaffe Associates, endorses blogs as one of the hottest trends of the coming year. "If there is an 'establishment' when it comes to law firm marketing," Lawson writes, "Jaffe Associates would have to be included." Kevin O'Keefe follows with the comment, "Jaffe is saying that blogs are a good tool for large firm lawyers to share their expertise and presumably build their reputations." Having joined Jaffe last August as vice president of editorial services, and director of its WritersForLawyers, I have two comments on this: 1. While Jaffe may be an "establishment" firm in terms of its longevity, it is anything but in terms of its energy and creativity. 2. If anyone needs proof of the value of blogging to lawyers in larger firms, just look at Howard Bashman, a partner at 350-lawyer Buchanan Ingersoll. Lawson, of course, knows this well, as he made clear through his great article, Web Logs For Lawyers: Lessons from Ernie the Attorney. And O'Keefe just today posted a thoughtful piece on blogs as reputation builders. At Jaffe, we have made blogs a standard element of our consulting with larger law firms on their Web sites. We build blogs for law firms and even help them plan and execute the editorial content. Clearly, there are many lawyers in larger law firms who have not even heard of blogs, but the people at law firms who are responsible for marketing are intensely interested in them. Wednesday, December 17, 2003
Tech consultant launches redesigned Web site Legal technology consultant Ron Friedmann took the wraps off a major redesign of the Web site for his Prism Legal Consulting. The site includes Ron's blog as well as a collection of his articles on the application of technology to law practice. The former CIO at Mintz Levin, Ron says he plans to add an e-mail newsletter feature sometime in 2004. The site is built on open source software: Mambo for content manager and WordPress for blogging. As the open source community enhances these two systems, Ron says, he expects to add other features. Monday, December 15, 2003
Colorado firm touts its sleazeball attorneys Today's Brief, the Law.com daily news round-up, picks up this item from the ABA Journal about the quirky Web site of the Colorado firm Powers Phillips. Reporter Lori Patel writes: "One needs a sense of humor in dealing with Colorado firm Powers Phillips. In fact, the firm insists upon it. As a sort of quirky screening device, it has created a Web site so firmly tongue-in-cheek that some readers may have trouble swallowing. With the site organized in categories such as 'sleazeball attorneys' and 'agonized clients,' the firm's uppity women and token males apologize in advance to readers they may offend. The attorneys add that they take their work -- but not themselves -- quite seriously." |
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